Kayax is a prominent Polish record label and music agency, founded in 2001. It represents a wide range of artists across genres like pop, rock, alternative, and hip-hop. In addition to producing music, Kayax also manages live performances and cultural projects. The label is home to well-known Polish artists such as Monika Brodka, Krzysztof Zalewski, and HEY, contributing significantly to the Polish music scene.
MY ROLE
UX/UI Designer – I designed a clear and intuitive landing page that allowed independent artists and brands to learn about the label’s music distribution offer. The focus was on a simple experience and an easy submission path.
PROBLEM
The project aimed to serve two very different audiences – independent artists (primary focus) and commercial brands – with one page. The challenge was to communicate the value of the service in a clear, engaging, and non-overwhelming way. This was not a full platform, but a business test: a way to validate interest in the service before committing to a larger product build.
DISCOVERY PHASE
Our research focused primarily on the needs of artists. I:
– Interviewed independent musicians to uncover common pain points around digital distribution, royalties, and control over their music.
– Mapped out a typical artist journey from discovery to release.
– Also held a few conversations with brand-side marketers to understand what kind of licensing services they expect.
– Conducted a competitor audit, but focused on what could make the offer more appealing to emerging artists, not just established acts.
DESIGN PROCESS
With limited scope, speed and clarity were key. I:
– Built simple user flows for each group.
– Designed a focused, mobile-friendly layout with simple submit form.
– Added a FAQ-style section to reduce uncertainty.
– Prioritized ease of use and emotional clarity over technical depth.
SOLUTION
The final landing page clearly explains the offer and gives users a low-friction way to send a submission. No dashboards, no accounts — just clear info and simple calls to action. This helped the label gather real interest from both artists and brands while evaluating whether to develop the service further.
PROJECT
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.